As a player-cum-affiliate myself, a number of Meister forum regulars have asked for information on becoming online casino affiliates. So I’ve put together my take on what it takes to make a go of it. It’s easy to get something up and running, but hard to make it pay, and even harder to make a living from it unless you have a few things going for you. But it is possible, and while it’s become a very competitive market, opportunities still exist for the dedicated affiliates.

• Online Casino Affiliate Programs Legal

The first key element to becoming a succesfull casino affiliate is being an experienced player. If you are going to get valuable players following your recommendations, you need to know your “Reverse Withdrawal” from your “Withdrawal” and your “Deuces Wild” from your “Loose Deuces”! Well maybe not exactly those two things, as you may focus in other areas, but you’re getting my drift I’m sure. If potential players can see you know what you’re talking about, you won’t just be attracting one-hit bonus hunters. If you’ve played a dozen or so different online casinos, on different software, you’re probably in a good starting position for affiliate stardom!

Secondly, it’s important to know the basics of putting a website together. You don’t need much more than HTML, but it helps if you know enough to make maintaining it easy. Online casinos are constantly moving on, changing stuff and generally keeping you on your toes, so you’ll need to keep your eye on things and make changes fairly regularly. The casinos will help of course, with casino afilliate programs and program managers there to assist you – and bug you if you lag behind! If you know a bit more about programming, it makes sense to have a site running from a database so one change will reflect across the whole site. A good sense of design helps…maybe not essential, but your information certainly needs to be well laid out and easy to read.

The third, and most challenging aspect, is getting your site noticed. I can’t begin to explain how complex an issue it is to achieve this, but suffice to say you’re going to need traffic in reasonable quantities, and by trafic, I mean “targetted” traffic. So you have to know some stuff about “Search Engine Optimisation” (SEO) before you start. Google is the main search engine for gambling traffic, but don’t even think about targetting the keywords “online casino” until you are established. It will take months, even years to get strong Google placements on competitive terms, but your knowledge as a player should help you identify some “niche” search terms that you could aim for a good rank with. Webmasterworld is your starting point for SEO stuff. Take a day out to research before you even start writing your website. It will save a lot of time later.

Only three states have legal, licensed and US regulated online gambling (within state): Delaware, Nevada and New Jersey. To participate in legalized US online gambling, you must be physically present in one of three states mentioned above. The DGE requires online gambling affiliate companies to be licensed under one of two distinct categories – “vendors” and “ancillary casino service industry enterprises” (Ancillary CSIE). Because there are different models within affiliate marketing, depending on the agreement between the affiliate marketer and operator, the type of.

Finally, content. Good strong honest information is the way to go. Avoid stuffing your pages with banners and bonus offers, as it will harm your site ranking over time and attract the wrong type of player. Plus if you want my opinion, signing up for a bonus is not good advice to give a player as the Terms are so restrictive these days. Aside from which, bonuses are constantly changing and keeping on top of them can be a nightmare. Try for unique info, based on your experiences and tell players the good and the bad. Above all, don’t promote online casinos that you either wouldn’t play yourself or have a bad reputation on the player forums. Research! Aside from the ethical standpoint, if a player doesn’t like where you send them ,they’ll move on and you’ve lost them, probably forever. When you consider you affiliate your players for life, and you often only get one chance to get them onboard, you don’t want to waste the opportunity!

For more information and to see the community in action, the best place for online casino affiliates to check out is the GPWA forum which is a pretty active and helpful place to be. If you want a list of affiliate programs for decent casinos to get started, along with plug-in bonus information then check out Affcaff.

Finally, what to expect. If you’re starting a new site from scratch (get a memorable or keyword-rich, but short as possible, “.com” domain name by the way!), you’re not going to see much income for at least six months, unless you get really really lucky. You’re not going to see your site indexed well in Google for 6-9 months minimum (the “Sandbox” – check the Webmasterworld “Google News” forum for more on that), and you’re not going to see sustainable traffic for a similar period unless you can get good strong incoming links in place. many affiliates buy links, especially to get started, but if you follow this route, get links from relevant sources – ie: other gambling sites. Avoid free linking exchange programs and do it the hard way. Google and Yahoo are very wise to “unnatural” linking methods simply to improve ranking, yet linking is one of, if not THE, most important factor in how search engines rank websites.

FOr those of you who haven’t already, please join our Webmasters Group in the forum. We also publish a newsletter for affiliates and affiliate managers. And of course there is more information on Casinomeister’s Affiliate Resources page.

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Six US Sportsbook Affiliate Programs

Contents
Last May, the US Supreme Court swung open the door for states to legalize sports betting. The decision overturned Murphy vs. the NCAA; a federal law enacted in 1992. This law essentially banned states from taking bets on sports games. The landmark court ruling last May, has changed the outlook for sports bettors across the country.

State governments can now generate revenue from taxes and fees on sportsbook operations. Individuals, other than just those who are the lucky winners, can earn money as well. One way to get paid is by becoming a part of a sportsbook affiliate program. Here is a quick overview of sportsbook affiliates, plus six programs for you to consider.

What is a Sportsbook Affiliate Program?

Anyone with a website should realize that your website can earn you money. There are various ways you can get paid simply from traffic to your website. If your objective is some type of sales, of course, that will be priority number one.

However, you can also earn commissions by including ads, or from clicks that transfer to other websites. This is how a sportsbook affiliate works. You begin with a website and post content that attracts sports enthusiasts. Inside your content, or through ads, you steer them to a site that offers a legal sportsbook.

Online casinos and gambling related blogs can earn huge profits by sending players to online gaming sites. This same principle applies to online sportsbooks as well. Many states have established regulations for affiliate programs.

They deem the relationship to be a profitable partnership and treat sportsbook affiliate programs as such. In states, such as New Jersey, affiliate marketers can be required to pay a $5,000 licensing fee. The state deems this a cost of business to enter into a direct affiliate relationship.

There are programs available that do not have fees, but likewise, the commissions may not be as substantial. Here are six sportsbook affiliate programs where you can earn money from new account registrations.

DraftKings Affiliates Program

DraftKings has a number of benefits that make it one of the most appealing options for a sportsbook affiliate program. Here’s a list of the commission structure and other points of interest about the DraftKings Affiliate Program.

• The DraftKings Affiliates Program is free and there is a DraftKings Sportsbook & DraftKings Daily Fantasy program.
• DraftKings is already a leader in the daily fantasy sports industry.
• They are a visible name in the sports world, with direct partnerships with professional sports leagues.
• DraftKing’s websites continues to explore innovative technological improvements.
• They too provide a secure website with pages that are easily navigated on a desktop or mobile device.
• The commission structure pays 40% of the net gaming revenue inside the first 30 days and 25% from 31 days on.
• You can choose to be paid your earnings by check or through PayPal.
• Links and materials are provided in your DraftKings Affiliates account.
• You cannot, however, use outside promotional codes or referrals that are not approved by DraftKings.
• The DraftKings Affiliates Program is both managed and paid internally by DraftKings. There are no third party fees or associations.

FanDuel Partners

The FanDuel affiliates program is called FanDuel Partners. The program is very similar to the DraftKings Affiliates Program. These are the two biggest daily fantasy sports providers and each boasts millions of daily visitors.

• You can establish a FanDuel Partners account for free.
• FanDuel has a multi-tiered commission structure for both FanDuel Sportsbook and FanDuel Daily Fantasy Sports.
• The cost per acquisition CPA increases the more new users you send to FanDuel.
• CPA earnings start at $25 and increase to $35 per new account over 100.
• Commissions on revenue are a healthy 35% for all levels. This is a recent change by FanDuel from the initial multi-tiered revenue share program.
• FanDuel Partners can get paid through PayPal, a bank check, or wire transfer.
• There are frequent reports provided by FanDuel to track your clicks, registrations, plus the amount of deposits that your new accounts have generated.
• You can use multiple tracking IDs on FanDuel Partners to help you optimize your own marketing design.

Sugarhouse Sportsbook Affiliate Program

SugarHouse online casino (PlaySugarHouse.com) is the first of the examples to use a third party management policy. Rush Street Interactive, LLC manages the SugarHouse Affiliate Program.

• SugarHouse has a variety of player promotions for their casino games and Sugarhouse sportsbook, and these same types of promotions can earn more for affiliate partnerships.
• Through Rush Street, you can enter into an affiliate relationship that earns you money from referrals and new accounts at SugarHouse.
• The SugarHouse platform is very mobile-friendly. Their primary target market is online gamers. Once legal, the same tendency should transfer over to sportsbook operations.
• Rush Street Interactive oversees operations for the Casino4Fun at the SugarHouse Casino in Philadelphia, Pennsylvania. Look for this affiliate program to open in Pennsylvania when legislators finalize legal sportsbooks in that state.
• Income Access, now owned by Paysafe Group is the digital wallet used to partner with Rush Street Inactive and SugarHouse Sportsbook Affiliate Partners.

BetStars Sportsbook Affiliate Program

BetStars is legally licensed to operate in New Jersey, plus has pending applications with the Pennsylvania Gaming Control Board to operate there as well. The Stars Group, managing operator for BetStars has linked a partnership with the Mount Airy Casino Resort in Pennsylvania.

• The commission structure at PokerStars bundles some earnings.
• Commissions are paid to a player’s account or a direct wire transfer only.
• The platform is offered in multiple languages and available on both desktop and mobile systems.
• Revenue sharing starts at 15% for your first two players and graduates as high as 35% if you generate 200 or more new players.

Pala Casino Sportsbook Affiliate Program

Pala Casino has offered affiliate programs connected to their casino operations for several years. They focus on partnering with affiliates to market towards the New Jersey internet casino users. This same attention is planned for their sportsbook operations.

• The Pala Casino Sportsbook Affiliates will be benefit from this valuable experience.
• Each affiliate partner is treated on an individual basis.
• You can coordinate with Palo Casino representatives to develop an affiliate program that works best for you.
• The Pala Casino Sportsbook Affiliates Program is free, and pays healthy commission rates for both revenue sharing plans and CPAs.
• This affiliate program is also managed internally by Palo Casino operations.

888 Sport Affiliate Program

Online Casino Affiliate Programs Legal

888 Sport has a diverse array of platforms where users can play both in-house and branded casino games. These same platforms will be a direct focus of their sportsbook.

• 888 Sport has paid over $200,000,000 in affiliate commissions.
• There is personalized support from a special staff of affiliate program representatives available 24/7.
• Each affiliate partner will have access to resources to help build their own online presence and increase their earning potential.
• This is an affiliate program that is part of regulated markets. They pay high conversion rates and payments are consistent.
• At present, <888 Sport Affiliate partnerships have been temporarily suspended for US based customers. With the rapidly changing landscape for the sports betting in the US, look for this policy to change soon.

As the sportsbook industry gradually begins to explode, becoming part of an affiliate program can be extremely profitable. These are six affiliate programs that are primed to produce consistent commissions. If you have an appreciation of where the sports betting industry is clearly headed, you’ll likewise appreciate how this type of partnership can make you money.

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